We specialise in building global social-first strategies for arts and culture organizations.
Unlike standard agencies, we combine cultural expertise with hard data. Our in-house data analysts track performance to refine campaigns and maximize growth. We also leverage our extensive network of collectors, curators, and tastemakers, ensuring our clients' content reaches the right audiences and drives meaningful engagement. With $2m+ revenue generated by driving tangible commercial outcomes for our clients, we can help you convert creative vision into measurable commercial success.

Case study

Achieved
500K Follower Milestone
Delivered Weekly/Monthly/Yearly
Advanced Data Analysis
Implemented & delivered
SEO-optimised copywriting
For seasonal campaigns
Developed and managed artist collaboration
Strengthened brand recognition with
Elevated Visual Identity
Achieved
+168% follower growth
Delivered
30% YoY ticket sales
Implemented & delivered
Hybrid content strategy
Managed
Influencer & Brand Partnerships
with Wild at Heart, Sotheby's Institute of Art, Future Strategy Club, Kip Hideaways, Campari, Mirabeau, and others.
Produced
Photo & video content at the fair

Case study


Artnet
Delivered international art fair coverage across the US, producing high-impact content that captured key moments, artists, and industry leaders for one of the art world's most prominent digital platforms.

Trois Crayons
Directed full-service account strategy and execution, combining on-site content capture, event-led storytelling, refined graphic design, and data-informed community growth to increase digital reach, drive traffic to the online magazine, and build sustained audience loyalty.

Patricia Low Contemporary
Led social media strategy and end-to-end content production, including exhibition coverage and artist-led storytelling for artists including Mario Testino, Nir Hod, Luke Edward Hall, Elsa Rouy, and more, driving international visibility and collector engagement.

Studiolo
Delivered on-site content capture, including photography and videography, for Studiolo at Spencer House, in partnership with Colefax and Fowler, producing elevated visual assets that responded to the historic setting while strengthening brand positioning and strategic partner alignment.

ARC Stay
Led content capture, motion graphics, and content commissioning, alongside high-impact influencer partnerships with audiences of 4M+ followers, including Lucy Williams, Jessie Bush, Tanya Burr, and Phaidon. Secured and managed strategic brand stay collaborations with Mirror Water, Marnie Rays, Palm of Feronia, Jakke, and additional partners.

HdM Gallery
Directed end-to-end account management, integrating strategic content capture, data-led growth frameworks, and collector intelligence. Grew the account organically from 2K to 25.9K followers (+1,195%), leveraging targeted growth initiatives, high-value content, and informed collector engagement.
"The Social Art Agency is at the forefront of digital strategy: Cassandra empowers her clients to harness the potential of social media to tell their stories, connect with audiences and thrive in today's competitive art world.
Her ability to seamlessly blend creativity, strategic thinking, and data-driven insights makes her a true architect."
Ayo Shonibare, Collector and Founder of Brave Projects
